Mercedes-Benz Financial Services

Kiel Mutschelknaus

Rock of Gibraltar

2011, Digital print, 36"w x 55"h

This is about embracing commercial design tools to a dangerous magnitude and possessing an unrepentant motivation to exploit them. I love these tools so much that I have no choice but to abuse them. This glutinous abandon to hide technique has become its own process. Now the means to the end has become the end itself. The result is ultimately overbearing and obnoxious, but beautifully so. I want to apply this strategy to a (re)brand new history. This new hyper-history has the privilege of fixing the mistakes of its predecessor, allowing it to be cleaner and more easily consumable.


Kiel Mutschelknaus - Rock of Gibraltar

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