Mercedes-Benz Financial Services

Sophia Nicolay

Commercial Poetry

2013, Risograph and giclee prints, 19.5"w x 27"h (each)

This set of posters borrows language from the world of marketing and advertising and subverts it, removing familiar words and phrases from their original contexts and juxtaposing them in new and surprising ways. The effect is a humorous and poetic wordplay that is believable yet surreal. The posters elicit a second or a third read, making viewers question what they have just consumed.

Sophia Nicolay - Commercial Poetry

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