Mercedes-Benz Financial Services

Simone Schiffmacher

Item 3

2012, Beaded skin with Coca-Cola logo over iron, 11"w x 6"h x 7"d

Tight skins composed of beads cover objects giving them new associations, changing the way we see the objects. The skins are designed to mimic corporate products, putting the logo into the context of how the products are generally perceived. While the skin references the corporation, the logo seems oddly placed on its new product, seemingly unrelated. This odd application of the logo makes the placement altogether absurd. This absurdity is mimicked in the skin through its construction, composed obsessively through repetitive acts of stringing beads together in tiny loops.

Simone Schiffmacher - Item 3

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