Mercedes-Benz Financial Services

Beau Sinchai

Cereal Ritual

acrylic sheet, MDF, plywood, 2013, 32"w x 37"h x 8"d

My mornings are always ruined by soggy cereal. I redesign the experience by creating a shallow cereal bowl, wooden cereal box and clear milk carton. The poetic ritual of eating cereal is celebrated through the repetitive act of cereal- and milk-pouring, time after time, with no soggy cereal to kill the day.


Beau Sinchai - Cereal Ritual

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